It all started with a tweet
A Twitter phenomenon: @theashes is a real life, tangible example of the power of social media
It began for @theashes when she received thousands of tweets from cricket fans during the Brisbane Ashes Test. - Off the back of her response of “I’m not a freaking cricket match”, an online conversation #gettheashestotheashes was started
- One Small Planet’s tweet centre pushed this conversation along
- She has now a following of around 14,000
- We brought in @LJLoch of Republic PR who channelled the tsunami of global media interest across Australia, the UK, the US, India and South Africa, coordinating live cross after live cross
- Now, for example, from one tweet @theashes can generate nearly 20,000 impressions
- One Small Planet picked up on the call to #BringTheAshestoTheAshes
- …we then coordinated:
- QANTAS @QantasAirways to bring her to Australia
- Travelscene American Express @travelsceneaus for a hotel
- Vodafone @Vodafone_au to provide a phone
- Ford @FordCastleHill to provide local transport in a Ford Fiesta
- Harts Pub @HartsPub to put on a backyard cricket match and a BBQ
- Holy Cow @SailingAus for a tour on Sydney Harbour
- A visit to The Bradman Museum with @crickethof
- The Prime Minister welcomed @theashes to Australia
- American Ambassador called – and tweeted
